In the face of challenged clicks, opens, and ROI on traditional channels in an integrated Event Marketing campaign, we are not at the point of cutting these channels from a campaign. Event Marketing leaders are, however, certainly at the point of needing to think through incorporating key elements driving Social Media. Some thoughts and ideas on the topic

Many of us who write about email marketing best practices, trends and the state of the industry tend to focus on B2C companies such as retail, travel and other ecommerce-oriented companies.However, B2B marketers are catching up to their B2C colleagues and, in many cases, surpassing them with the breadth and depth of their email marketing programs.

A solid e-mail database is the cornerstone for any successful e-mail campaign. David Eldridge, CEO of Alterian, and Blake Groves, online marketing consultant for Convio, share their top Dos and Don'ts for building the most valuable e-mail database.