You’ve either been trying to manage your company’s PPC account on your own, or you have hired a general marketing person to manage the PPC account internally. Regardless, you know that more could be done to get more bank for your buck. How do you know when it’s time to hire a PPC management firm?

A summary of why relevancy in PPC is still as important as ever. Using the Australian hotel industry as an example, the post highlights the massive opportunities for PPC marketers to achieve outstanding results through highly relevant ads. It goes on to suggest how relevancy can be improved with keyword research, ad group structure, negative selection, ad copy and ongoing optimisiation, and concludes that thinking like a consumer can pay massive dividends.

It looks as if Microsoft way have finally hit their Search Engine Stride. Bing, Microsoft's replacement for Live, has shown some steady increases since launching a few scant days ago.

However, much of the traffic may be curious onlookers, coaxed to the Search Engine by the gigantic TV campaign. The only way to know if Bing will remain is to find out if the search results are relevant. And that will take more than a couple weeks.

Of 1.2 billion recent Google search queries, roughly 220 million contained a universal returned result. Listen up, folks: The onset of universal search makes dominating the first page of search results more competitive.