While there has been much discussion about the relevance and even demise of blogs as the statusphere and micro updates gained traction in addition to earning prominence in the mainstream spotlight, the reality is that blogs are a vital ingredient to the media ecosystem. Released as a five-part series, Technorati provided a looking glass into the blogosphere and revealed the true shape and promise of this important medium.

Back in 2004, the blogger known as “Mister Bachelor” was swinging at the top of his middle-aged game — collecting women and readers (nearly 8,000) — with salacious tales of his Lothario lifestyle.He was revered and reviled and loving every minute of it.Then he fell in love, and with that it was all downhill — for the blog, that is.