The world of business truly is a jungle where the strong thrive and the weak are devoured. From stiff competition to the depressingly-high rate of business failure to economic downturn, the pressures which exert themselves upon us are many. An article of tips and advice to help you and your business survive and thrive...

If you read blogs about marketing small companies, you’re inundated with “social media” advice about why you need a blog and a Twitter account and everything else.

Even my 90-year-old grandmother who doesn’t own a computer and reads my wife’s healthy cooking blog on print-outs asks “What’s Twitter?” because she read about it in the New York Times.

Still, most people and most businesses don’t think they need a blog.

Imagine if the Internet had been available to Thomas Jefferson and our founding fathers around the time they wrote the Declaration of Independence? They would've blogged about it, Tweeted and spread the word virally. All businesses should adopt the current culture and technologies to spread their word.