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problems associated with the marketing services and emarketing

Posted November 4th, 2009 by BNG

there are some problems arising after we have defined the charecterstics of a service.this problems relaated to the service adminestration and it's marketing . we can recognize three distingushed level :

1- service organization

2- client

3- society

the identified problems are distributed among the above levels so that if we speak about the first problem:

1- intangability :we have to measure it at each level separetely

A) at organization level :

2

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