One of the success stories in my book, Marketing 2.0 is about Brent Britton. Not too many lawyers use the social web. If you ask most law firms “why don’t you use social media” most will say “that’s not where we get our clients.” But, Brent’s use of the web has been second nature. I give Brent a lot of credit for his personal branding. I asked Brent how he does it while being part of a law firm and complying with strict industry regulations.