Every time you post, you build an opportunity. It might be for making business. It might be for sharing thought leadership. It might be the chance to build some new relationships. Mechanically, it might just be another attempt to gain better organic ranking from Google. But each post is an opportunity. To obtain any kind of value in these opportunities requires discipline. Consider these points before each post.
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Discipline and the Bloggers Opportunity
http://www.chrisbrogan.com –
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5 Tricks to B2B Marketing Socially
http://buzzmarketingfortech.blogspot.com –
Whenever I ask members of sales team from around the globe what they need – the answer never changes – more case studies. Its not to say that we don’t respond but for whatever reason it takes a village to get a single case study done.
The reason the sales team loves case studies is it gives them evidence. Evidence for them to start a conversation around your solution and gauge whether there is a need with the potential buyer they are talking to.
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