Myth: social media is fast, cheap and easy. Fact: "The economics of using social media in business require the participation of people to fuel it," says David Armano. The law of the quality triangle dictates that when it comes to fast, cheap and easy--you can only have two, sacrificing the third. "Not taking into account the manpower that's involved in developing your social business design strategy can lead to a lack of adoption or participation--essential elements to any social initiative."