DigitalSherpa - is the largest US social media and internet marketing solutions provider for SMBs, having activated more than 2000 small business clients coast to coast. During the last two years, DigitalSherpa has experienced rapid growth as part of Network Communications, Inc., its parent company and significant local media business operating in over 500 markets.
Read more »It’s an odd dynamic I see in play today - in today’s ever connected environment marketers tell me they feel even more removed from direct customer interaction.
As a former sale person, I used to schedule “ride-along” time with my sales team just to get out on sales calls and hear how we position ourselves in front of the customer, how that message lands on the customer and more importantly what the customer is saying in reaction to how we are positioned.
Read more »
Who should manage social media networking in a company? Is it a job for marketing or sales department? Is it a one person job or should a team of people work on it?
Read more »
A vox pop street poll is a random selection of members of the public who are asked for their opinions on a given topic, and the best ones are quoted. The media use vox pops to gauge public opinion and reaction, influence decision makers, forecast results of events and stimulate public debate. Google's appropriation of this media staple for marketing proves to be a cost-effective way of making an internal sale while generating buzz about their latest products.
Read more »
The Harvard Business Review Group, the media division of Harvard Business Publishing is currently seeking a Senior Online Sales & Marketing Associate. This in office position can be located in Boston, MA, but the preferred location is New York City.
Overview:
The Senior Online Sales & Marketing Associate will support the Director of Online Advertising and the entire integrated sales team at the HBR Group. The ideal candidate will excel at creating sales materials, managing the digital inventory pipeline and working on offers for key clients.
Read more »We-Care.com is now looking for an experienced Business Development Director to help grow the business into an industry leader. Candidates should be self starters interested in building an enthusiastic base of partners who will adopt our tools and promote them to their supporters.
Read more »Good conversation around how "Cold Calling" has changed in light of Web 2.0, inbound marketing and the new (selling) world order.
Read more »
The next interview in the B2B Marketing thought leader interview series is with Barry Trailer. Barry is co-founder of CSO Insights, an analyst firm that benchmarks the challenges faced by today's sales and marketing organizations, tracking the trends in the usage of people, process, technology and knowledge to improve sales effectiveness.
Read more »
