This audience marketing leadership position is focused on consistently delivering audience and engagement on a wide variety of Marketing Services client programs with defined performance metrics and timeframes. These metrics include online traffic, qualified online event attendees, download, lead and registration goals, and video views. Programs include such elements as major microsites, online briefing centers, content syndication, landing pages, webcasts, and membership communities.
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The goal of the Director of Marketing is to develop event positioning and messaging, create attendee and sales marketing strategies, and develop and execute successful marketing plans based upon a clear understanding of the needs of target audience segments in the Web 2.0, Government 2.0 and Enterprise 2.0 markets.Specific responsibilities:
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