“Social media” is all the buzz now and clients want to “get on it”, “use it” or “leverage it”. Many people think social media is just another media. It’s not. (Tip: if it’s not a dialogue between your company and users it’s not social media). Many people also believe that social media is just another part of their “Marketing”. It’s not.

In the face of challenged clicks, opens, and ROI on traditional channels in an integrated Event Marketing campaign, we are not at the point of cutting these channels from a campaign. Event Marketing leaders are, however, certainly at the point of needing to think through incorporating key elements driving Social Media. Some thoughts and ideas on the topic