Lead capture forms can be a powerful business driver — if they are relevant to the surrounding content and your prospect’s motivation, and placed intuitively to meet the prospect’s eyepath and sequence of thoughts while viewing your page. Unfortunately, many forms aren’t living up to their potential in these key areas.
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What else can I test … to improve my lead generation rate?
http://www.marketingexperiments.com –
Category: Marketing Strategy Tags:
8-dimensions-of-excellent-landing-pages
http://searchengineland.com –
Are your landing pages feeling tired? Is your conversion rate stagnant? Not quite sure what to try next? To re-energize your post-click marketing, it can help to step back and evaluate your approach from several different perspectives.
Here’s a quick exercise, the Landing Page Wonder Wheel—as in, “I wonder how to improve my landing pages?”—that can give you fresh inspiration.
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Category: General Marketing Tags:
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