Are your landing pages feeling tired? Is your conversion rate stagnant? Not quite sure what to try next? To re-energize your post-click marketing, it can help to step back and evaluate your approach from several different perspectives.
Here’s a quick exercise, the Landing Page Wonder Wheel—as in, “I wonder how to improve my landing pages?”—that can give you fresh inspiration.
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Hi All (and hopefully Jeanne Hopkins),
I tweeted a question to Jeanne to get her thoughts on Googles Website Optimizer in general. She put on an excellent presentation.
My reason for asking is exaclty what she was speaking to, time crunched staff with more to do and less to do it with.
I have worked w/GWO and feel it's a very big timesaver, but I do not have a lot of experience or exposure to other actual tools to help in A/B or multivarite testing. A lot of what she was talking about seemed like it was manual.
