Inbound Marketing Training Program

Classes | Professors | IMU Badges | Partners 

IMU Study Kit

Inbound Marketing University's training program prepares you for the Inbound Marketing Certification Exam.

The program includes 16 one-hour classes, 10 reading assignments, and optional homework assignments for each class to walk you through each step of inbound marketing. Feel free to complete the classes at your own pace.

1: How to Blog Effectively for Business
Ann Handley &  Mack Collier, MarketingProfs

2: SEO Crash Course to Get Found
Lee Odden, TopRank Online Marketing

3: Social Media & Building Community
Chris Brogan, New Marketing Labs

4: Business Uses for Facebook & LinkedIn
Elyse Tager, SVAMA

5: Viral Marketing & World Wide Raves
David Meerman Scott, New Rules of Marketing & PR

6: Advanced SEO Tactics
Rand Fishkin, SEOmoz

7: Calls to Action & Landing Page Best Practices
Jeanne Hopkins, HubSpot

8: Inbound Lead Nurturing
Brian Carroll, MECLABS, InTouch

9: Successful Email Marketing
Eric Groves, Constant Contact

10: PR for Inbound Marketing
Todd Defren, SHIFT Communications

11: Twitter for Business
Laura Fitton, co-author of Twitter for Dummies

12: Advanced Marketing Analytics
Avinash Kaushik, Google, author of Web Analytics 2.0

13: Passion-Inspired Video & Other Creative Content
Gary Vaynerchuk, Wine Library TV, and Crush It!

14: Social Media for Big Business
Paula Berg, Southwest Airlines,  Linhart PR

15: Internet Marketing Comprehensive Review
Mitch Joel, author of Six Pixels of Separation

16: Inbound Marketing Exam Review
Mike Volpe, HubSpot

How else can I take the classes?
Download the entire IMU program to your computer - includes .mp4 files, class slides, study guide and an iTunes podcast

 

User Login