The Inbound Marketing Certification acknowledges the recipient's proficiency in Inbound Marketing principles and best practices. These principles include: blogging, social media, lead conversion, lead nurturing, and closed-loop analysis.
Those who pass the exam will be Inbound Marketing Certified Professionals. Certified Professionals receive a badge on their InboundMarketing.com personal profile (see example), authenticated certification badge HTML code that can be posted to a website or blog, a certificate, and monthly "marketing perks."
In order to receive the Inbound Marketing Certification, the recipient must pass a comprehensive online certification exam with a score of 75% or higher.
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This certification is administered by HubSpot.