Inbound Marketing University

Before you start optimizing your site's content, you need to know what terms you're targeting. Michael is the VP of Search Strategy at Website Publicity and has over 10 years of experience helping both B2B and B2C companies develop their search strategies. He offers some great tips on how to get started with your own SEO efforts.

Chris Brogan, New Marketing Labs

Chris Brogan is a ten year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at chrisbrogan.com , a blog in the top 10 of the Advertising Age Power150 , and in the top 100 on Technorati.

Brian Carroll, InTouch

Carroll is the CEO of InTouch and the author of Lead Generation for the Complex Sale . Caroll’s B2B Lead Generation Blog was named the Best B2B Marketing Blog by MarketingSherpa readers and is read by thousands each week. He has been profiled and is regularly quoted in publications such as Business Week, BtoB Magazine, Selling Power, The Wall Street Journal, CMO Magazine, Target Marketing, Inc. magazine, Marketing News, DM News, Marketing Profs, MarketingSherpa, Software CEO, and Rain Today.

Mack Collier, MarketingProfs

Mack Collier is a social media consultant, trainer and speaker. He has
been actively immersed in social media since 2005. His social media 'homebase' is The Viral
Garden, which in 2 years time Mack has grown into an influential
marketing/social media blog with a monthly readership of over 125,000.
He is also a frequent contributor to the website Marketing Profs, as
well as the marketing blog Daily Fix, and small business blog Search Engine Guide.

Todd Defren , SHIFT Communications

Todd is a principal at SHIFT Communications , an agency that handles PR and social media campaigns for tech companies and consumer products. He created the Social Media News Release template in 2006 and also debuted a Social Media Newsroom template in 2007. Industry reactions range from BusinessWeek and AdWeek to hundreds of blog posts; these can be tracked at http://del.icio.us/SHIFT.Communications . He has spoken re: social media at venues such as The Conference Board, the NewComm Forum and at PRSA events, as well as guest lectures at college classes on occasion. He writes about social media and Public Relations PR-Squared.com . You can follow Todd on Twitter @tdefren .

Rand Fishkin, SEOmoz

Rand Fishkin is the CEO & Co-Founder of SEOmoz , a leader in the field of search engine optimization tools, resources & community. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek , and has been written about it in the Seattle Times , Newsweek and the NY Times among others. Rand has keynoted conferences on search from Sydney to Reykjavik, Montreal to Munich and spoken at dozens of shows around the world. He's particularly passionate about the SEOmoz blog, read by more than 35,000 search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, Geraldine.

Laura Fitton, Pistachio Consulting , Twitter for Dummies

Laura “ @Pistachio ” Fitton, author of Twitter for Dummies , consults major brands o intelligent and productive business uses of emergent technologies like Twitter. Laura’s innovative use of social media has gotten the attention of the top minds in technology, as profiled by Naked Conversations author Shel Israel for his Global Survey . Her work is featured in five books published in 2008 including Seth Godin’s Tribes , Liz Lynch’s Smart Networking , Paul Gillin’s Secrets of Social Media Marketing , and Julio Ojeda’s Twitter Means Business . She speaks on business use of microsharing for private clients and at technology conferences. Guest lectures on social media and Twitter for Business include Harvard Business School, Bentley College, Clemson and Emerson.

Eric Groves, Constant Contact

Eric has been with Constant Contact® since January 2001 and built the sales and business development departments from the ground up, helping propel Constant Contact's growth to more than 250,000 customers today. Eric developed Constant Contact’s Power of Relationships Program, an educational outreach program for small businesses, associations, and nonprofits offered globally by Constant Contact via live seminars and online webinars. Eric is also a frequent speaker across the country and has addressed thousands of attendees on behalf of the Small Business Administration, US Chamber of Commerce, Association of Small Business Development Centers, and many other industry organizations.

Ann Handley, MarketingProfs

Ann Handley is an 12-year veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the Chief Content Officer of MarketingProfs (www.marketingprofs.com), which provides strategic and tactical marketing know-how for business professionals through a full range of online media. Ann is a frequent speaker about marketing, social media, and content. She is also a writer who blogs at the MarketingProfs Daily Fix , the Huffington Post , Mashable () and her acclaimed personal blog, Annarchy . On Twitter, she’s @ marketingprofs .

Jeanne Hopkins, HubSpot

As HubSpot's Director of Marketing, Jeanne Hopkins currently runs the Demand Generation and Lead Conversion efforts at this interet marketing software company.  Her previous experience includes serving as Chief Marketing Officer for  MarketingExperiments , MarketingSherpa and InTouch , three leading marketing research and publishing organizations that serve the B2B and B2C markets; and Senior Director of Marketing Programs and Communications at Symmetricom, a manufacturer of timing technology products for the telecommunications, government and IT markets. In addition, Jeanne has over 20 years of senior-level management experience with B2B and B2C companies leading their sales and marketing teams. She has also worked for LEGO Systems, Hasbro, Milton Bradley, and several other toy companies.  In addition to being an Inbound Marketing University professor, Jeanne has taught undergrad and graduate-level Marketing at Suffolk University, Western New England College, and other educational institutions. She is accredited by the Public Relations Society of America, eMarketing Association, and Association of Strategic Alliance Professionals.

Avinash Kaushik, Google , Web Analytics 2.0

Guy was Apple's cheif product evangalist for awhile back in the 1980s and was partially responsible for the company's early success. He has written a number of books that are relevant to marketers, including Enchantment: The Art of Changing Hearts, Minds, and Actions. He covers many of the lessons from that book in his IMU course.

David Meerman Scott, New Rules of Marketing & PR

David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of the hit new book World Wide Rave . His previous book, New Rules of Marketing & PR is an award-winning BusinessWeek bestseller and is being published in 24 languages.

He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.

David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over thirty countries on four continents.

Marshall Sponder is a Senior Web Analyst for a large IT Services company based in the Northeast and a Artist who maintains his own Search Engine Marketing Consultancy with B2B and B2C clients.

Marshall 's blog, www.WebMetricsGuru.com is considered an influential blog on Web Metrics in the analytics community. Marshall also writes ArtNewYorkCity.com which covers the New York Art world along with his own art and is a chat moderator for Search Engine Workshops and World Resource Center.

Jamie has written a book called How to Make Money with Social Media and is the founder of The 60 Second Marketer. He's helped Coca Cola, CNN and many other major B2C companies grow their sales and revenue through social media channels.

Mike Volpe is VP of Inbound Marketing at HubSpot, an Internet marketing software startup, where he leads the company's lead generation and branding strategy through inbound marketing, including blogging, search engine optimization, video marketing, and social media.  Since Mike joined HubSpot, the company has grown from about a dozen beta customers to over 1,200 customers, from 5 employees to 75 employees, and raised $17 million of venture capital in two rounds of financing.

Mike is a cutting-edge B2B inbound marketer who ranks in the top 0.1% of all users on Twitter ( @mvolpe ) with over 7,500 followers, and speaks at numerous conferences including Inbound Marketing Summit, SEM for SMB Conference, MITX, Worldcom PR Conference, AMA Albany, NEDMA Conference, Boston University PRSSA and Harvard Business School Marketing Conference.  Mike also hosts a weekly live marketing video podcast HubSpot TV and blogs frequently.

Brian has been working in SEO since 2007. He has worked with dozens of HubSpot customers as an Inbound Marketing Consultant, helping their businesses get found in search engines. Because of his experience doing B2B SEO, he now manages HubSpot's own in-house SEO efforts.

Dan is HubSpot's Social Media Scientist. He loves to use data and hard numbers to cut through the fog of social media strategy for marketers. Dan's research has been featured in the New York Times, BBC and Wall Street Journal, among many other sources.