Inbound Marketing University

Professor: Elyse Tager (Tweet your professor!)
Organization: Silicon Valley American Marketing Association

Reading Assignment
Case Study: Orchestra LLC: Success Using Social Media

Homework Assignment
Write a blog article that explains three benefits of creating a Facebook Fan Page and three benefits of creating a LinkedIn Group.
Which would you include in your marketing plan?

<param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9/73409567001?isVid=1" /><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="@videoPlayer=85539346001&playerID=73409567001&domain=embed&dynamicStreaming=true" /><param name="base" value="http://admin.brightcove.com" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://c.brightcove.com/services/viewer/federated_f9/73409567001?isVid=1" bgcolor="#FFFFFF" flashVars="@videoPlayer=85539346001&playerID=73409567001&domain=embed&dynamicStreaming=true" base="http://admin.brightcove.com" name="flashObj" width="486" height="412" seamlesstabbing="false" type="application/x-shockwave-flash" allowFullScreen="true" swLiveConnect="true" allowScriptAccess="always" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object><p><a href="http://bit.ly/bo3czn">Successful Business Uses for Facebook and LinkedIn (GF202)</a>
(Copy the code above to include the video in your article.)

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